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Welcome to the ShoreTel Blog

Man using cell phone to make online payment
March 29, 2017
Written by Pam Bednarczyk, Content Marketing Manager
In the Mad Men era (circa 1960), consumer marketing was fairly simple. Spending was primarily on mass media such as broadcast commercials and print ads. If a customer had a question, they’d pick up the phone to call customer service. Today, brands promote their products and services in a media...
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people working across a map of the world
March 28, 2017
Written by Pam Bednarczyk, Content Marketing Manager
Even though remote work and virtual teams are regular features of the modern workplace, many managers still find themselves uncomfortable overseeing such arrangements. Their main concern: will productivity drop once an employee is set up outside the office? The truth, however, is that with the...
Customer service agents with headsets
March 24, 2017
Written by Tim Prugar, Account Executive, Next Caller
Back in July 2016, the Internet was set ablaze by reports that Zappos logged a customer service call that lasted almost 11 hours. While an extreme example, it’s demonstrative of the emphasis that contact centers and contact center leaders are now placing on ensuring a positive customer experience,...
Smiling male customer service agent
March 22, 2017
Written by Pam Bednarczyk, Content Marketing Manager
It’s time to stop thinking about the contact center as a cost center. As consumer expectations for customer experience rise, the agent’s role is shifting, and as a result your customer service team has the potential to significantly influence customer satisfaction and loyalty. And by delivering...
Happy woman shopping online
March 21, 2017
Written by Pam Bednarczyk, Content Marketing Manager
It’s not unusual to see conflicting priorities in the C-suite. While elevating the customer experience is a top priority for both the CMO and COO, the CIO must ensure that new technologies desired by line of business managers measure up to security standards and are within budget. In addition, the...
Enterprise Connect logo
March 16, 2017
Written by Pam Bednarczyk, Content Marketing Manager
Enterprise Connect , the industry’s annual premier conference and exposition on enterprise communications and collaboration, is less than two weeks away and excitement is building! This year’s gathering, scheduled to take place March 27-30 at the Gaylord Palms Resort & Convention Center in...
Man speaking from video screen to a team of office workers
March 15, 2017
Written by Pam Bednarczyk, Content Marketing Manager
Even as video conferencing becomes a staple of workplace meetings, it’s also presenting new challenges for effective business communications. For instance, some people may be reluctant to appear on camera because it forces them out of their comfort zone. But there are other issues as well. A poorly...
3 light bulbs
March 14, 2017
Written by Pam Bednarczyk, Content Marketing Manager
CIOs rolling out new communications technology face a distinctive challenge. With four generations in the workplace today – Veterans (born before 1946), Baby Boomers (born 1946 – 1964), Generation X (born 1965 – 1980) and Millennials (born after 1981) – they must not only determine the best...
Globe showing digital connections
March 09, 2017
Written by Gary Gould, EMEA Marketing Director, ShoreTel
In the much loved retro series, ‘ Mad Men ’, there is a seminal episode where the executives of fictional marketing agency Sterling Cooper are hunched around a single phone to make a collective call from their plush New York boardroom to a new office in Los Angeles. Although there is a comedic...
HR using a magnifying glass to find the perfect job candidate
March 08, 2017
Written by Pam Bednarczyk, Content Marketing Manager
Is your business planning to hire in 2017? If so, plan on facing significant competition for candidates. Experts believe we’re heading into the best job market in years, Money magazine reports. That means job seekers have more leverage putting employers under pressure to deliver a stellar candidate...

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