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Buffalo Sabres Score with ShoreTel's IP PBX System

Deployment at New York’s HSBC Arena Includes Contact Center Solution; Provides More Effective Call Handling and Increased Reliability
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SUNNYVALE, CA, February 6, 2007 - ShoreTel, Inc., a leading provider of IP telephony solutions worldwide, today announced that the National Hockey League’s Buffalo Sabres have chosen ShoreTel's IP PBX system for deployment throughout the HSBC Arena. The Sabres’ new phone system will include the recent release of ShoreTel Contact Center 4.6, an integrated suite of contact center applications running on the ShoreTel distributed IP communications platform. By combining built-in redundancy and a “single-image” architecture, the ShoreTel design provides the Sabres executives and arena staff an attractive return on investment, while end users benefit from simplified point-and-click access to productivity-enhancing applications.

The Buffalo Sabres evaluated a number of major vendors and selected ShoreTel and partner, PremCom, for the project. The ShoreTel award-winning IP telephony system was chosen for its ease-of-use and installation, flexibility in call handling and low total cost of ownership. A key factor in choosing ShoreTel was the level of increased reliability provided by its single-image, distributed architecture. ShoreTel's sophisticated architecture embraces a switch-based model that distributes intelligence throughout the network, as opposed to alternative server-centric or modified legacy PBX approaches. As a result, the ShoreTel system is more cost-effective and more reliable.

“The ShoreTel system will make it easier for our staff to handle incoming calls in the appropriate manner by providing critical information on the caller, including contact information and detail on current customers, such as season ticket holder profiles,” said Daniel Dipofi, chief operating officer of the Buffalo Sabres. “By providing this type of information, we can improve our customers’ experience and make our staff more efficient. ShoreTel’s system will also provide our luxury suites easy access to the arena staff on game day and during the many events we host here each year.”

The Buffalo Sabres will deploy 19 ShoreTel switches and 680 ShoreTel IP PBX phones for more than 530 users throughout HSBC Arena. ShoreTel Contact Center will provide enterprise resource matching of calls based on customer and agent profiles, advanced real-time management and historical measurement tools. The HSBC Arena is also the home of the Buffalo Bandits Lacrosse team and hosts many local events each year. The new telephony system will be accessible within the Arena locker rooms, luxury suites, concession stands and offices throughout the facility.

“Organizations are increasingly faced with the challenge of handling high call volumes in-house while maintaining quality customer service,” said Steve Timmerman, vice president of marketing, ShoreTel. “The flexibility and sophistication of ShoreTel Contact Center enables these organizations to deliver industry-leading service through the use of high-caliber tools at a great price point.”

About ShoreTel, Inc.

ShoreTel is a leading provider of IP telephony solutions worldwide since 1998 and well known for exceptional customer satisfaction. ShoreTel voice systems are designed to make businesses smarter, setting new standards for usability and manageability while reducing telecommunications costs. ShoreTel's distributed architecture extends enterprise-class voice services to every office and outpost, keeping employees fully connected wherever they go. A select, worldwide group of channel partners provide service and support. ShoreTel is headquartered in Sunnyvale, California and has regional offices in the United Kingdom, Sydney, Australia and Munich, Germany. For more information, visit or call 1-877-80SHORE.

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